Tess & Nathan Hartnett
Entrepreneurs & Authors
Sick and tired of being taught ecommerce by someone who "used" to have an ecommerce store? With A.I. and other technologies evolving so rapidly, you cannot afford to be learning old information, which is why we only teach what is currently working for us in our own stores.
We cannot stress enough that running multiple stores in multiple niches has also given us insights that single ecommerce store owners cannot understand.
We have many stories and examples of where what has worked very well for us in one niche (we're looking at you social media), has bombed in another one of our niches, due to having totally different audiences.
If we just had the one niche, it would be totally understandable for us to tell everybody that either social media is a must, or that it is a waste of time depending on what our one store experience told us.
That is why "Retail Rebellion" is both up to date, and written with a far more experienced and wholistic view of today's ecommerce environment.
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